With so many advertisements vying for attention, the importance of authentic integrated marketing campaigns continues to grow. This approach, which aims to offer a multi-faceted yet seamless experience for consumers, ensures that all aspects of marketing and communications work together as one to tell your brand’s story. And social media is a huge piece of the puzzle—in 2017, statistics showed that there are 2.8 billion global social media users, equaling market penetration of 37 percent.
As an agency, we’ve seen a number of impressive integrated marketing campaigns—from GoPro’s "Be a Hero" to IBM’s “Outage” experience. But one campaign that has really resonated with us comes right from our own backyard: For the launch of its latest top-of-the-line gaming processor, tech powerhouse Intel created an extensive integrated marketing campaign with a heavy social media bent, involving YouTube influencers, top PC builders, and millions of enthusiast gamers: the Intel Extreme Rig Challenge.
The premise: Select system builders across North America compete to create the most extreme gaming rig, featuring the latest Intel products. The rigs are judged for Best Engineering, Most Creative, Best Performance, and finally, People’s Choice—awarded to the team that gets the most votes from enthusiast gamers on Twitter.