Sometimes B2B solutions end up affecting consumers on a widespread level. Adobe Primetime is a great example of this. If you’ve ever watched online video on your computer, tablet, or any device with a browser, then you’ve no doubt watched an advertisement online, as well. What, perhaps, you didn’t realize is that Adobe Primetime is working in the background, making sure that the ads you watch blend seamlessly with your content—and also that the ads are for stuff that actually interests you. (That’s called ad relevancy.)
We helped Adobe raise awareness for Primetime in the broadcast sector as part of a massive rollout effort for this groundbreaking platform. Our work consisted of animations, infographics, posters, responsive event support, and more. Adobe sets a high bar, since they are the standard bearer for quality design in the industry, but we accepted the challenge happily.