The Alienware brand carries some serious weight among elite PC gamers. When they unveiled the newest model of their flagship product, the Area-51, the challenge was to create an alluring video spot that would speak to an audience with very high standards for its hardware.
For Quango’s creative team, it was a match made in heaven. With many of us identifying as gamers and sci-fi aficionados, it was more than a typical project—it was an opportunity to pay homage to the favored titles that have inspired us over the years, from Halo and Destiny to Star Wars and Oblivion. Video games are a unique form of entertainment, combining interactivity with amazing design work and captivating stories that keep audiences coming back for more.