One word arguably describes the Nike brand over the years: inspiration. The inspiration to run faster, push yourself harder, do what you never thought you could. And when Nike went looking for an agency to help them create an inspirational tool, they turned to Quango. Quango developed a product launch system for Nike.net that coincided with the 2009 French Open.
Quango teamed with two of the biggest names in video games, Bethesda Softworks and id Software, to develop a dynamic theme image for one of the most anticipated video game launches in recent memory, Rage. Developing the piece as a co-marketing promotion with Bethesda and id's vendors, Quango worked closely with all parties to create a compelling visual that generated excitement and stayed true to the look and tone of the game yet kept the campaign accessible for the larger global audience.
Nimble. Creative. Strategic. No nonsense. No fluff. No filter. Holistic approach. Tactical. Storytellers. In-house talent. Render farm. Out of box. Secret weapon. Relationships. Solutions. Results.
Friday Creative Inspiration - Hard Core Edition: Guy turns his Y-shaped surgery scar into a flux capacitor. t.co/oXwFEYBAlg
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